Is This The Most Awkward Celebrity Moment of All Time?

When Kim Kardashian and Kanye West bumped into Nicole Scherzinger and Lewis Hamilton at the GQ Man of The year Awards, it should have been a photographer's dream.

But after the press gathered the two power couples, what would have been a picture perfect-moment quickly turned pear-shaped.

Despite their swanky surroundings, the famous foursome just couldn't get it right.

Hamilton appeared to be looking at the wrong camera, Kardashian and Scherzinger stood as far apart as they could get away with, and West decided he would nuzzle his new wife's neck.

Well at least the group scrubbed up when for the occasion. The former X Factor judge looked stunning in a pretty blush bandeau dress while Hamilton opted for a black tuxedo.

The Keeping Up With the Kardashian's star choose a revealing custom designed gunmetal skirt from Ralph & Russo and Atsuko Kudo latex bodysuit and West wore a blue tuxedo with a black T-shirt.

The awkward moment, which beats Bono rejecting P Diddy's advances at the 2014 Golden Globes awards and West interrupting Taylor Swift's acceptance speech at the 2009 MTV Video Music Awards, was soon forgotten after the reality star was named GQ's Woman of the Year.

Accepting the coveted award in a revealing custom designed gunmetal skirt from Ralph & Russo and Atsuko Kudo latex bodysuit, Kardashian gushed about her husband.

"It's Kim Kardashian West. I want to thank GQ for making me Woman of the Year, and my husband [Kanye West] for making me feel like woman of the year every day."