The Work singer focuses on her burgeoning fashion brands with new beauty collection Fenty Beauty.
Almost every comment on the video casts doubt on the authenticity of the clip.
Award ceremony taking place at T-Mobile Arena in Las Vegas on 22 May.
Richards, 72, also slammed singing competition TV shows such as The X Factor.
Tidal has suffered a number of ups and downs since being relaunched by Jay Z one year ago.
The Kiss Kiss singer is experienced with matters of the heart following his split from Karrueche Tran and Rihanna.
Rihanna denies any feud with Beyonce in an interview with Vogue.
Rihanna is bringing her stadium tour to the UK in June 2016.
Former couple performed medley at American Airlines Arena on 15 March.
Swift's Bad Blood video watched by more than 18m in the US in May 2015.
Music reporter Alicia Adejobi rounds up this week's music stories.
RiRi kicked off delayed tour in Jacksonville, Florida on 12 March.
Queen Bey and RiRi are touring in 2016, but who is the bigger draw amongst fans.
Music reporter Alicia Adejobi rounds up this week's music stories.
Work, which features Drake, is enjoying its second week at number one in the US.
Rihanna and Drake have been in an on and off relationship since 2009.
Music reporter Alicia Adejobi rounds up all the action from the 2016 Brit Awards.
The annual ceremony took place at London's O2 Arena on 24 February.
Adele, Rihanna, Coldplayand Little Mix hit the red carpet ahead of music's big night.
Entertainment editor Toyin Owoseje rounds up the celebrity stories of the week.
Awards ceremony hosted by Ant and Dec takes place on 24 February.
Rihanna released two music videos for Work single shot by Erem and Director X.