Valentine's Day 2015: Americans to spend a whopping $19bn on love, friends, family, children and pets
The combined spending by Americans on Valentine's Day far outstrips that of people elsewhere.
On the 2015 Valentines' Day, Americans are expected to spend a whopping $19bn (£12.3bn, €16.7bn), compared to $17bn in 2014, according to research firm Statista.
On 14 February, the average American will spend $142.31, higher than $133.91 on the same day in 2014.
Men are expected to spend $190.53 on average on the day, compared to $96.58 by women.
People are expected to splash $4.8bn on jewellery, $3.6bn on date nights, $2.1bn on flowers and $1.7bn on candy.
Valentine's Day is not just for couples. In addition to the "significant other", people will be spending for their family members, friends, child's classmates/teachers, co-workers and pets.
About 21.2% of Americans are expected to spend a grand total of $703m on their pets on the day.
A Statista infographic detailing the US spending for the Valentine's Day is shown below.
You will find more statistics at Statista
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