Kimoji keyboard: Kim Kardashian launches emoji line complete with butt icon

She ventured into the world of gaming with her app Kim Kardashian: Hollywood, and now Kim is upping the ante by giving the Apple emoji keyboard a run for its money. The PR genius has celebrated reaching 55 million followers on Instagram by launching Kimoji, a line of emojis created in her image.

From Monday (21 December) fans can litter their messages and social media posts with an array of Kardashian-themed icons. Thanks to the new app you can illustrate a post with her famous bottom, a crying face-Kim, a hand giving the middle finger or a snap of her taking a selfie of her behind. Expect the texting game to change forever.

Sharing the exciting news with her Instagram followers she wrote:"KIMOJI'S APP LAUNCHES TOMORROW!!!" Within minutes fans flocked online to express their excitement.

The 35-year-old star will be hoping to emulate the success of her game. In 2014 she launched Kim Kardashian: Hollywood with Glu Mobile, a company known for creating games for smartphone and tablet devices, to help launch her animated alter ego. The app, which sees fans navigate their way around Hollywood with the Keeping Up With The Kardashians star, currently has over 30 million active users.

With Christmas round the corner tech-savvy Kardashian has many reasons to celebrate the month of December besides her new business venture. On 5 December she welcomed her son with rapper husband Kanye West. Hours later, the proud parents, who already have two-year-old daughter North West, revealed the highly anticipated baby name on her website with the message: "To our fans. Saint West. 12.05.15. 8 pounds, 1 ounce." The message was accompanied by four emojis, depicting their family.